Common Questions from innovators

  • That’s great — we work alongside your BD team, not in place of them. Our focus is strategy: aligning your pursuit efforts with the right defense programs and translating your technology into mission language that resonates. We help ensure your BD time is focused on winnable opportunities that advance your larger goals.

  • You can — but the defense market doesn’t behave like commercial sectors. It’s governed by unique acquisition pathways, funding authorities, and cultural expectations. We help you navigate that complexity faster, avoiding the missteps that cost most startups months (and momentum).

  • That’s actually the best time to build a strategy. Entering defense too early or without a plan can lead to wasted energy or the wrong positioning. We help you explore potential mission fits, test interest efficiently, and focus on what will truly move the needle.

  • Marketing and positioning serve different goals. Your marketing team speaks to investors and commercial buyers; we help you communicate with defense decision-makers. We translate your innovation into operational relevance — connecting your technology to real mission needs and using the language that resonates across the DoD ecosystem.

  • You could — but they see hundreds of decks every week. To stand out, you need a story that quickly links to a validated problem set, uses the right terminology, and demonstrates awareness of existing programs and gaps. We help you tell that story effectively, increasing your chances of being understood — and remembered.

  • The best technology still needs translation. Defense leaders want to know what problem it solves, for whom, and how it integrates into their mission environment. We help you communicate those answers clearly, so your innovation doesn’t get overlooked or misunderstood.

  • Yes — and we’ll help you do it the right way. We guide you in identifying who to talk to, when, and with what message. The result: your outreach feels credible and intentional, not random.

  • Neither do we. We don’t act as brokers — we act as strategists. Our role is to equip you with the insights and confidence to build authentic, direct relationships that last long after our engagement ends.

  • That’s okay — but early alignment matters. We help you identify strategic partnerships that accelerate your mission rather than distract it. The goal is clarity and focus, not forced collaboration.