john rogers
Founder & Principal Advisor
I founded Defense Innovation Advisory (DIA) to help innovators turn cutting-edge technology into mission-ready solutions.
Before founding DIA, I served in the U.S. Army as a Paratrooper, Ranger Instructor, and Stryker Company Commander. After the Army, I earned an M.B.A. from the University of Washington and worked as a Technology Strategy Consultant, advising Fortune 500 clients on innovation and transformation. It was here where I developed a passion for working with emerging technologies and delivering them to Warfighters, so we can maintain the competitive edge over our adversaries.
Today, I combine those perspectives to support founders, investors, and government stakeholders shaping the future of defense technology.
The shield represents defense and strength; the three circuit lines stand for the fusion of strategy, technology, and partnership — together driving the next era of defense innovation.
We believe lasting success is built on honesty, character, and trust. These values guide how we serve our clients, make decisions, and deliver results. At DIA, we hold ourselves to the same standard of discipline, teamwork, and integrity that shaped our service — because every mission, military or business, deserves our best.
Our values
Founder & Principal Advisor